The Buyers: Generation Z’s Shopping Preferences
PYMNTS
JULY 7, 2017
Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. From iPads to desktops and smartphones, it seems that interacting with technology has become intuitive for this generation. Get ready, retailers. They appreciate the hands-on experience of shopping in a store.
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