Remove 2014 Remove Marketing Remove Retail Remove social media
article thumbnail

How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

article thumbnail

China’s Recommerce Market Heats Up

PYMNTS

Venture capitalists are funding new entrants to the field, and features like authenticity guarantees, postings to social media, the use of data and post-sale services could propel the industry forward, according to a new report from Fung Global Retail & Tech. Smaller firms are growing quickly and making gains in the market.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Windsor Circle Boosts E-Retail Retention, ROI

PYMNTS

As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. With its Predictive Lifecycle and Marketing Platform, the Durham, N.C.-based

Retail 100
article thumbnail

China’s ‘Little Red Book’ Seeks $200M Investment

PYMNTS

It also created an Instagram-like social media platform through which celebrities can recommend products. competes with large eCommerce retailers such as Alibaba Group Holding Ltd. Another fashion retailer focused on women, Meilishuo , is reportedly eyeing an U.S. Xiaohongshu, which is backed by Tencent Holdings Ltd.

article thumbnail

The Greatest Mobile Opportunity Might Be Email

PYMNTS

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. From 2014 to 2015, app-based consumer interactions grew 10 times. But what about social media , you might be asking?

Mobile 100
article thumbnail

Tagly App: The Anti-Selfie?

PYMNTS

A new app is poised to move social content marketing away from user-generated content and put the power in the hands of brands themselves. To date, the Tagly app has generated $2 million in seed funding from IZI Mobile, shares the outlet.

article thumbnail

Is Snapchat The Future Of Commerce For Brands?

PYMNTS

So, how can you get your hands on the newest and hottest pair of Warby Parker shades — a “head-turning Haskell in Crystal, now with new silver mirrored lenses” that’s retailing for $95? Nope, you won’t be able to purchase them at WarbyParker.com or anywhere on the hip eyewear purveyor’s burgeoning list of brick-and-mortar retail stores.

Branding 100