2015 Branding Millennials Security 
PYMNTS
MARCH 9, 2016
It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.
PYMNTS
APRIL 6, 2016
Though it was their grandparents that gave rise to modern American consumer culture, millennials often get dinged for being too obsessed with having the latest and greatest gadgets. It’s not as if millennials are wiping their dirty hands on their ripped designer jeans, though.
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PYMNTS
APRIL 24, 2017
The long-suffering team at American Express has a new headache to handle — losing the love of those millennial customers. While BJ’s doesn’t have quite the scale, scope or name recognition of its rivals Costco and Sam’s Club, among the wholesale shoppers of the northeastern United States, the brand maintains a fairly devout following.
NCR
JUNE 29, 2016
Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.
PYMNTS
JANUARY 20, 2020
An endorsement from the Kardashian media empire is a big deal for any up-and-coming brand. However, for a brand like Afterpay, which launched in the U.S. Millennials were still a pretty small percentage of retail spend in 2015,” Molnar said. Millennials are growing up all over the world,” said Molnar.
FICO
JUNE 9, 2016
Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.
PYMNTS
MAY 23, 2019
Millennials, Bridge Millennials and the rapidly up-and-coming Gen Z consumers mostly prefer digital banking as their go-to when they interact. You can be compliant, and check all the boxes on security and conforming with regulations, and still get someone started in digital banking in less than a minute,” he said.
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