To Flip or Not to Flip: Why Are Payment Card Issuers Still Asking This Question?
Gonzobanker
AUGUST 3, 2023
Traditionally, bank and credit union card issuers have benefitted financially from the fierce competition between the Visa and Mastercard brands. Yet is now really the time to contemplate an unnecessary brand flip to chase an incentive dollar that may not even exist in 24 months? What interchange differential?
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