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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Community banks are thriving in Texas

Independent Banker

With the record growth of San Antonio, Houston and Austin, southern Texas is becoming a hub for business. Here’s how four community banks are thriving in this environment. Samsung plans to build a $17 billion chip plant in town about 30 miles away from its existing facility in Austin. Photo by Dennis Burnett. By Mindy Charski.

Texas 182
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Valley Bank helps lead women home

Independent Banker

The near century-old, $57 billion-asset community bank believes deeply in financial empowerment, not just for its customers but for the most vulnerable community members, too. For more than five years, Valley Bank has worked with Walter Hoving Home, a community nonprofit organization in Oxford, N.J. one in Pasadena, Calif.,

Austin 91
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A bridge to affordable housing

Independent Banker

Daniel Galindo, pictured, and Doug Schaeffer of Woodforest National Bank helped involve the community bank in providing funding for and access to affordable housing. We worked with the Texas Department of Housing and Community Affairs to jumpstart its down payment assistance program,” recalls Schaeffer. “We

Austin 91
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Amazon Is Building A Traditional Supermarket In LA

PYMNTS

Although Amazon hasn’t commented, the strategy seems to be aimed at getting Amazon aligned with a more mass market customer segment than its other retail brands. Those consist of Amazon Books, Amazon 4-Star (online goods in brick-and-mortar stores), Whole Foods Market and Amazon Go. The latter operates without human cashiers.

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Netspend CEO On Making The B2B Pivot

PYMNTS

But Knutson said the company is happy to hand over the front-end consumer interaction and life-cycle marketing activities to partner brands. Netspend’s latest deal is with Austin FC , the new Major League Soccer team coming to Austin, Texas. A New Partnership In Major League Soccer. Lots Of Opportunities Across Other Verticals.

Austin 281
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Work Spaces Serve Up Coffee With Community In Apartment Buildings

PYMNTS

Sometime in the near future, a gig economy or remote worker who lives in an apartment building in Austin, Texas might start their day like this: They will leave their apartment and walk downstairs to a coffee shop where they will grab an iced latte. The Target Market. For one, common spaces aren’t always used to their full potential.

Community 119