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Machine Driven Marketing: The Future of Ethical AI and Digital Banking

The Financial Brand

The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality. The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Financial Marketers Need To Prepare For The Data Arms Race

The Financial Brand

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Needs To Prepare For Marketing’s Data Arms Race

The Financial Brand

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Future of Loyalty in Banking is at Risk

The Financial Brand

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Handcuffed by heritage

Chris Skinner

His work and publications have not only described the future of financial services and banking – it is shaping it as great many of the world’s leading banks look to Chris Skinner and his publications for advice and inspiration when shaping their strategies and solutions.

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Retail Banking Year in Review 2020: A Reflection in 20 Charts

The Financial Brand

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

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How Argentina’s Wilobank Brings Financial Services To Unbanked Populations

PYMNTS

The challenger bank movement is continuing to gain steam in Europe, attracting customers frustrated with traditional banks’ offerings and investors eager to fund a force to disrupt the financial services market. The challenger bank trend has recently been pushing beyond the EU and is now entering the Latin American market.

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