Perficient

FEBRUARY 24, 2021

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. It may drive marketing automation and other transformative solutions and bring marketing and sales to work together more.

Data 322

Data Analysis Tools Management 322

Perficient

NOVEMBER 2, 2020

In this blog we will explore Content Builder and Subscriber behavior. Before you send any email or build up an automation regarding the same, you need to have some chunks of content so that you use this to create an efficient and attractive email for targeting the right audiences. Content Builder.

Marketing 482

Marketing Groups Tools Data 482

Perficient

AUGUST 21, 2020

Elaine Hunt, a Principal Consultant at Forrest blogged about the demise of the traditional RFP: RIP, RFP – This Is Not Your 1990s Vendor Selection Process. We also provide a structured process for vendor demonstrations, calculating the total cost of ownership, and enterprise architectures. We have an RFP Process, what about that?

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System Meeting Management Analysis 332

William Mills

MAY 11, 2017

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.

Marketing 45

Marketing social media Software eBook 45

William Mills

JUNE 23, 2016

Content marketing provides companies the unique opportunity to write and distribute their own educational content. Studies by HubSpot have found that B2B companies that simply blog 1-2 times a month generate 70% more leads from their website or content efforts! When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

Content marketing provides companies the unique opportunity to write and distribute their own educational content. Studies by HubSpot have found that B2B companies that simply blog 1-2 times a month generate 70% more leads from their website or content efforts! When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

FICO

NOVEMBER 29, 2022

It’s a route that’s likely to be a win-win for insurers as they will also be able to make the most of improved agility, speed-to-market, automation and scalability. Read the blog Optimization and Automation Point the Way for Insurance Claims. chevron_left Blog Home. FICO Admin. Tue, 07/02/2019 - 02:45.

Customer Experience 52

Customer Experience Meeting Analytics System 52

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

JULY 12, 2016

To help address this issue, our marketing automation partner HubSpot coined the term “smarketing,” which refers to aligning sales and marketing teams through frequent and direct communication between the two departments.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

FICO

JULY 15, 2022

Read this blog about how Círculo de Crédito has used Scoring innovation to help an additional 22 million Mexicans gain access to credit. Sally Taylor is Scores Vice President, responsible for business development, product management, marketing, analytic and software development, and analytic delivery for global syndicated FICO Score products.

Analytics 52

Analytics Data Lending Innovation 52

William Mills

JANUARY 18, 2018

With public relations activities, social media and blogging, you can begin drawing your prospects into your website. This is where utilizing marketing automation software can make the biggest impact on your lead generation program.

eBook 41

eBook Marketing Automation Marketing social media 41

Abrigo

DECEMBER 31, 2015

They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts. For that reason, she expects marketing technology will continue to explode as more firms adopt it.

Strategy 150

Strategy Marketing Survey Marketing Automation 150

William Mills

APRIL 5, 2016

HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation and reporting and analytics, all in one integrated platform.

social media 40

social media Software Marketing Automation Marketing Strategies 40

William Mills

DECEMBER 1, 2016

As digital marketing coordinator, Maker handles marketing automation software, social media, web development and blogging services for clients and the agency. He earned a bachelor’s degree in journalism and political science from the University of Georgia.

St. Louis 40

St. Louis Georgia social media Missouri 40

FICO

OCTOBER 24, 2018

In our previous blog , we outlined five ways that insurers can adopt a decision-first approach to accelerate the digitization of your business. This speed to deploy new strategies and predictive models helps insurers respond rapidly to internal or external policy changes and expedites time-to-market.

Industry 40

Industry Analytics Strategy Policies 40

William Mills

AUGUST 23, 2018

With the help of a marketing automation system, you can track a wide variety of activities your leads are taking with the content on your website and use this information to better understand where they are in the buyer’s journey. But how do you know when they’re ready?

How To 42

How To Strategy Case Study Marketing 42

William Mills

NOVEMBER 1, 2016

Content marketing. Marketing automation. Content management. Content creation. Social media. Social monitoring and measurement. Earned media monitoring and measurement. Lead generation. Digital content creation. Plus, tools like email and the Internet and so many others aren’t even factored in here.

Technology 40

Technology US Customer Experience Marketing 40

Perficient

MARCH 3, 2021

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. We have covered: Content creation. Subscriber behavior. various methods of creating lists. data extensions. importing all the elements required for enticing emails for different subscribers. In this segment we will see: A/B testing.

Marketing 322

Marketing Data Groups Maine 322