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Addressing the Need for Personalization in the Financial Services Industry

Perficient

In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. The connection between technology and consumers in financial services has never been more relevant. As digital natives begin to make up the majority of the U.S.

Industry 294
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

My previous blogs looked at the importance of understanding how legacy healthcare CRMs differ from the enterprise platforms that drive so much of the business world. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. It’s Not About You.

Marketing 508