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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Klarna: Financing Better Customer Experiences

PYMNTS

When it does, it can often involve redirects, lengthy forms and unclear information. Brian Billingsley, CEO North America at Klarna , joined Karen Webster to discuss those partnerships and the benefits that it believes its more streamlined financing options can bring to the consumer purchasing experience.

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Shattering Merchants’ Information Silos In The Fight Against Fraud

PYMNTS

Easier said than done in an age where merchants and firms of all stripes and sizes are inundated with information that flows lightning quick, offering clues and confirmation of good actors and bad. The true value of this information is then diluted. That can hurt sales, which erodes customer satisfaction and loyalty.

Fraud 115
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Synchrony Amazon.com Store Card Holders Can Now Check Balances Via Voice

PYMNTS

Synchrony , the financial services company, announced news on Wednesday (May 2) that customers can now use voice commands to manage their Amazon.com Store Card. In a press release , Synchrony said it is making this happen via a new skill for Alexa, dubbed the Store Card skill.

Cards 134
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Deep Dive: How Payment Card Networks Win Merchants Over

PYMNTS

billion non-prepaid debit card transactions in 2018, solidifying debit as a staple payment type. They insert or swipe their debit cards at stores’ point-of-sale (POS) devices — or key in details online — and maybe enter PINs, but the behind-the-scenes processes through which transactions are routed are kept invisible. shoppers made 72.7

Cards 141
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The Great Credit Card Program Outsourcing Debate

PYMNTS

Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Do FIs want to navigate card programs through that?”. Near-Term Challenges.

Cards 140
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How Embedded Finance is Changing Purchasing & Borrowing Behaviors

Perficient

In the first two blogs in this series, Getting Started On Embedded Finance and Embedded Finance: Bolstering Brand Experiences, we defined embedded finance and looked at the goals and strategies that firms should take at the outset of their modern embedded finance journey, as well as how and why firms should consider getting embedded banking.