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Mobile Cards Key To Winning Bank Accounts

PYMNTS

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

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Sephora: The Key To Omnichannel Commerce Is Options, Options, Options

PYMNTS

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. We just found that because we make [BNPL] as easy as using a credit card, it is a really seamless checkout experience,” Bojanowski said. “It

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How to Keep Social Media Content Fun and Fresh as a Financial Brand

Social Assurance

In fact, every day of the year, there is a celebration of something that your financial brand can post about! From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Sombreros welcomed.

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The power of “old-school social media”

Long Lasting Ideas

I have a friend, a retired executive for a well-known global brand. It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. When and how you respond to them will impact their feelings, not only about you, but about the bank and its brand.

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How can banks personalize customer communications via social media?

NCR

For banks and financial institutions, a social strategy that utilizes the entire social ecosystem to deliver relevant, personalized information can help brands communicate with a broader range of current and prospective customers. So how can you use social in the most effective and efficient ways possible?

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Is #donate The First Step To #buy?

PYMNTS

Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same. In addition, human nature teaches us that people — not all of them, but many — enjoy being noticed when doing a positive thing. Such a process can lead to online amplification for the charitable cause.

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Digital Ad Business Withers Under COVID-19 Crisis

PYMNTS

The IAB said effects are being felt across ad-supported websites, “as well as companies that provide technical infrastructure to support selling ads” such as network services, brand safety and attribution services. The wild card here is the amount of small businesses that feed the revenue of ad words and social platforms.