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FTC Proposes Substantive Revisions to Advertising Guidelines

CFPB Monitor

Other changes establish principles not previously present in the guidelines. The FTC has proposed the following noteworthy changes to its guides: revise the definition of endorsement to include marketing and promotional messages.

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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. and global markets resulting from COVID-19.”. percent to $482.8

Branding 141
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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531
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Canadian D2C Seller Brings Unique Business Model To Furniture Market

PYMNTS

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Founded in 2011 as a high-end home décor brand, it turned a profit after just two years.

Marketing 141
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Real-Time Data Strategy: Three Steps to Start Investing

Perficient

The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand but struggle to execute on their vision. Three Guidelines to Follow. Three Guidelines to Follow. Having well-defined answers to these questions will help build a solid and successful strategy.

Strategy 322
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Interview: Gary Johnson on How COVID-19 Can Power the Electric Vehicle Market

Perficient

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. They had to change the way they operate with new social distancing guidelines. In our conversation, Gary shared how the automotive industry is faring during the pandemic. He gives a big nod to electric vehicles (EVs).

Marketing 309