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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140
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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations.

Strategy 508
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Qdoba, Paytronix Team To Bolster Customer Experience

PYMNTS

Qdoba Mexican Eats is launching its long-standing rewards program with a new platform, Paytronix Systems, the eatery announced this week in an emailed press release. The program will aim to help Qdoba understand guest patterns and help tailor its programs to specific guests as individuals.

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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115
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How Unattended Kiosks Are Connecting Consumers With Cosmetics

PYMNTS

To discuss the company’s decision to invest in unattended kiosks, PYMNTS recently caught up with Kimber Maderazzo, the Proactiv Company’s EVP of brand and product marketing. For years, Proactiv has relied on unattended retail systems to take home its share of this lucrative market. We were the pioneers,” she said. “It

Retail 100
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Retail’s Ups And Downs: Rate Hikes, Dollar Stores And EpiPens

PYMNTS

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

San Diego 100
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The new competitiveness in corporate payments

Accenture

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Legacy systems deliver two-dimensional customer experiences. All this takes just a few clicks.

Payments 150