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Metromile Drives Home $191.5M In Funding

PYMNTS

From self-driving cars already turning over engines in Pennsylvania , to Lyft saying close to no one will own a car by 2025 , to IBM’s driverless shuttle , the question remains who will need car insurance. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).