Branding Marketing National US 
South State Correspondent
FEBRUARY 13, 2023
Last week we highlighted the lessons that machine learning taught us about the Unified Deposit Formula ( HERE ). Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess.
PYMNTS
NOVEMBER 7, 2018
There are many, many retailers and brands trying to outfit the world, and standing out in the crowd is difficult. The brand became the first to launch a website for U.S. The funds from sales generally do not flow back to Cuba, instead paying for marketing, taxes and payment for future printings. We’re super-happy. With its U.S.
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PYMNTS
NOVEMBER 23, 2020
Figure Pay, he said, with the ability to scan QR codes at checkout, is predicated on the concept of using a blockchain payment rail in lieu of interchange as the network is built out — and across a swath of merchants as large as Walmart and small as localized farmers’ markets (in a type of “barbell” approach) upon initial launch early next year.
PYMNTS
FEBRUARY 8, 2019
When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.
PYMNTS
MAY 11, 2018
In the case of the massive Toys R Us bankruptcy, children’s apparel retailer The Children’s Place could end up unexpectedly on the winner’s list. In particular, the hole in the market coincides with the brand’s launch of a new line of infant products, Bundles Baby Place.
PYMNTS
FEBRUARY 17, 2020
Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. Yes, we will draw a crowd at the store. For now, Tracksmith is riding an athleisure wave. “We
PYMNTS
APRIL 9, 2019
On Perennial’s website, the company seeks to make its brand purpose front and center. To purchase the product, consumers can visit the shop page via many different touchpoints, including a “try us now” button from the home page. While there, she used plants to replicate the texture, taste and nutritional parity of dairy milk.
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