Branding Millennials UX 
Perficient
JULY 20, 2020
What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
PYMNTS
OCTOBER 23, 2017
Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk. Trust is not always based on facts.
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Perficient
JANUARY 12, 2021
With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.
PYMNTS
JUNE 19, 2020
Ranchere said challenger banks’ target market of millennial consumers have simply amassed fewer assets than their baby boomer parents have, as younger customers are less likely to have investment accounts or own homes. I think there’s a lot more to look at — and it is where brands need to start looking.”. Ranchere said.
The Financial Brand
SEPTEMBER 28, 2020
Often only small UX adjustments are needed. The post Why You Can’t Afford to Design Digital Banking Only for Gen Z appeared first on The Financial Brand. Preoccupation with young consumers leads many to miss the huge digital potential of older adults.
PYMNTS
JANUARY 3, 2017
Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.
CB Insights
AUGUST 2, 2018
These companies have been able to generate these signups through three channels: card design, rewards, and application UX. You might not expect to find the “instagrammability” trend surfacing in the world of debit cards, but fintech companies are hoping to draw millennials to physical cards with colorful, minimalist designs.
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