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Samsung Pay: Getting Past Contextual Commerce Friction

PYMNTS

With the rapid proliferation of shoppable social media channels – as well as the explosion of wearables, smart speakers and other connected devices, along with advances in voice-activated AI – for a growing cohort of consumers, contextual is just how they do commerce.

Samsung 116
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Wells Fizzles, Lyft Sizzles And Samsung Snatches A Sizzle From A Fizzle

PYMNTS

Try being Samsung this past week, which had both a sizzle and a fizzle. Sizzle of the Week (With A Side Of Fizzle): Samsung. Every once and awhile one of the players we review manages to split the decision between a sizzle and a fizzle, and this week that player is Samsung. Not the type of news that warrants a stiff upper lip.

Samsung 100
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App Could Keep Fridges Full, CPG Brands Informed

PYMNTS

The app has the potential to fit into the emerging trend of smart kitchens, particularly as manufacturers of household appliances — such as Samsung — seek to integrate smart technology into their products. On its website, the company lists open positions for a software development engineer, an NLP engineer and a social media content editor.

Branding 121
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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173
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NEW REPORT: How AI And AR Give Makeup A Makeover

PYMNTS

The two collaborated on a payments solution designed to enable MegaFon subscribers to make purchases or pay bills via their smartphone using Apple Pay or Samsung Pay and a linked virtual Mastercard. And speaking of Samsung Pay , the electronics giant recently rolled out a rewards and cash back program for users of its mobile payment service.

Report 103
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. In order to support the bank’s brand, it is important to stress the fraud/risk perspective of shutting down access if the customer will use the channel. . Appoint Digital Ambassadors.

Strategy 146
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In Praise Of The Selfie And The Commerce It Drives

PYMNTS

Brands are turning narcissism into cold hard cash. Samsung , for instance, is among the companies helping with the trendy alchemy of turning selfies of people into emojis, which can be used to further personalize messages sent via mobile devices.

National 130