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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Marketing Strategies to Drive Loan Volume

Independent Banker

Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy.

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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

And while the boxes are different every month, the firm might have a quarterly re-run of the consumables in hockey like tape, a mouth guard or a new training tool. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing.

Community 161
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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

A patient population mix that is more diverse could mean: A need for more hyper-focused and tailored messaging that considers not just their needs but also how that community likes to be spoken to/with. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309
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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Get These EOS Tools for Banking

South State Correspondent

EOS comprises a series of tools and concepts that guide leaders in managing and optimizing their operations. One of the framework’s strengths is the robust tool kit available to bankers. While a bank may not want to adopt all of EOS, many use part of the system and use some of the tools.

Tools 195
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New Marketing Competencies for Community-Based FIs

Gonzobanker

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.