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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

New Mexico — #16 in Credit Karma searches. This practice of serving underserved communities has become a foundation of Credit Karma’s business model: “There are a lot of families struggling to make ends meet,” Lin says. “To Texas — #13 in Credit Karma searches. Oklahoma — #12 in Credit Karma searches.

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