Conference Digital Strategies Marketing Retail 
Perficient
FEBRUARY 10, 2021
The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.
PYMNTS
NOVEMBER 16, 2020
Craig Vosburg , Mastercard ’s president of North America, said at a conference Monday (Nov. Speaking at the Citi 2020 FinTech Conference , Vosburg recounted some of the trends seen in the latest quarter and beyond, saying “we see moderate levels of growth” in overall transaction volume and in spending levels and transactions.
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PYMNTS
MARCH 2, 2020
As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. The group will reportedly have the same program on Tuesday, but through a “digital press conference” with Chief Executive Officer Oliver Zipse.
PYMNTS
MAY 18, 2018
As Nordstrom ramps up its digital efforts, the department store retailer reported better-than-expected first-quarter earnings. The retailer delivered total sales growth of 5.8 percent, but the company also saw an 18 percent increase in sales enabled through digital capabilities compared to the previous year.
Perficient
SEPTEMBER 29, 2020
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.
Social Assurance
NOVEMBER 6, 2020
This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. The adjustments to a virtual conference were quite disappointing for me personally this year.
PYMNTS
OCTOBER 11, 2019
Amazon spokesperson Jay Carney was the latest in Amazon’s upper ranks to once again dispute the idea that Amazon is an all-controlling monolith slowly but surely taking over all of retail. At a tech conference this week, Carney said Amazon accounts for a scant 4 percent of retail in the U.S. and less than 1 percent globally.
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