COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models
Perficient
JULY 27, 2020
Interests and affinities in different market segments. The behavior of new vs. returning customers. How are you handling sales tax in various states that you might serve through a B2C channel? Look for changes or anomalies in these areas: Demographic makeup, such as age and gender. Geographic location.
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