We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Use pre-launch marketing to build both trust and hype. Whenever you’re dealing with personal financial information and decisions, “moving fast and breaking things” isn’t advisable for any product. Allowing users to “cut” by referring other users was an innovative idea, and it worked. income information.
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