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Qdoba, Paytronix Team To Bolster Customer Experience

PYMNTS

Qdoba Mexican Eats is launching its long-standing rewards program with a new platform, Paytronix Systems, the eatery announced this week in an emailed press release. The program will aim to help Qdoba understand guest patterns and help tailor its programs to specific guests as individuals.

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Enterprise Security Returns To Top Of B2B Investment Mountain

PYMNTS

Socure provides cloud-based fraud prevention and identity verification functionality to its business customers, and said in its announcement it plans to use the funding to focus on sales, marketing, research and customer support team expansion. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

Security 189
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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

It also has an email marketing strategy and does festivals to gain brand recognition. The Marketing. Beyond email marketing, the company also offers a brownie points reward system. To accomplish that aim, the company might, for instance, offer vegan or gluten-free recipes.

Branding 140
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The new competitiveness in corporate payments

Accenture

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Legacy systems deliver two-dimensional customer experiences. percent between 2014 and 2016.

Payments 150
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The Haves And Have-Nots Of Predictive Marketing

PYMNTS

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Although, even for the 66 percent of retailers currently using predictive marketing, a data gap does still clearly exist, according to Williamson.

Marketing 100
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How Thinking Smaller Helps FinTechs Scale

PYMNTS

It’s very easy to underestimate the complexity of what’s required to scale a payments company, regardless of your go-to market strategy.”. When YapStone made the decision to focus on the apartment rental market back in 1999, Weiss said the company was fixated on differentiating their payment solution from other companies in the space.

Fintech 130
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What’s Trending So Far In 2016

PYMNTS

Online Checkout Conversion. We identified more than 40 different variables that contribute to checkout abandonment and then shopped at 650 online sites that account for more than 70 percent of eCommerce traffic to see how well merchants are doing. Online Fraud Attack Rates Soar Since October. Get all of the details here.

Trends 100