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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. However, B2B online sales are going to continue to increase in years to come.

Strategy 508
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Enterprise Security Returns To Top Of B2B Investment Mountain

PYMNTS

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. growth trajectory, particularly in the healthcare and public sectors.

Security 189
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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace. Are you using tracking systems?

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As GDPR Looms, Trusting in a Trust for Data Analytics and Protection

PYMNTS

Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems. Data helps companies understand customers and change their go-to-market strategies to meet their buying habits.

Analytics 124
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The Haves And Have-Nots Of Predictive Marketing

PYMNTS

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Although, even for the 66 percent of retailers currently using predictive marketing, a data gap does still clearly exist, according to Williamson.

Marketing 100
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Auto Tech Trends To Watch In 2019

CB Insights

Connected vehicle technology that enables real-time fleet visibility and data collection is opening up new revenue opportunities for automakers. Until full autonomy is achieved, automakers are enhancing driver safety technology to work with human drivers and minimize errors. Vehicle-to-everything (v2x) technology. Telematics.

Trends 56
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Ubiquity And The Holy Grail Of Rewards (And Rewards Points)

PYMNTS

In terms of driving customer loyalty, the value that users place on a basic cash back system lies at the low end of the spectrum, paling next to the aspirations of taking a trip, for example, or redeeming points in order to gift a relative the latest aspirational Apple product. Yet caution abounds, in general, when embracing new technology.

Strategy 102