2001 Branding Innovation 
PYMNTS
FEBRUARY 25, 2019
By 2001, sales were good enough that Streit was able to persuade CVS and Walgreens to get in on the action. The company mantra, he noted, is to ask the teams what products they would build if the business were brand new, and if the target audience was a group in their 20s.
PYMNTS
DECEMBER 22, 2020
This pressure to innovate is affecting QSRs of all sizes, from independent eateries serving loyal local followings to national or even international behemoths reaching millions of customers each year. Following customers’ lead on rolling out innovative ordering options and services has also been critical to keeping them engaged, So explained.
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PYMNTS
NOVEMBER 25, 2017
And yet, for all the newness and newfangledness of toy innovation, it is remarkable how many of the classics are still not only available, but thriving. From that single blonde doll released at the dawn of the 1960s, there are now 800 different dolls that bear Barbie branding. Barbie has changed a lot over time.
PYMNTS
MARCH 20, 2018
Starbucks gave prototype gift cards to its employee partners when they attended a leadership conference in 2001. 2001 and July 2002, Starbucks’ customers activated a whopping 4 million of its gift cards, which came with an interesting bonus feature: If customers loaded $100 or more on the cards, they would receive a tin case for the card.
PYMNTS
JUNE 7, 2017
Born shortly before the turn of the century in Rio de Janeiro by Eduardo Ourivio and Mário Chady, the chain today, almost 20 years down the line, is a much bigger brand than even its founders ever expected it would be. The partnership with NCR continues to drive the digital platforms of our brand.
PYMNTS
JANUARY 22, 2019
This year brings the Second Payment Services Directive ( PSD2 ) deadline, also in Europe, with its designs meant to encourage more security and innovation in the payments and FinTech spaces. Initially, 3DS was introduced in 2001, and has continued to evolve over the past 17 years. Parts of PSD2 are set to take effect in September 2019.
PYMNTS
NOVEMBER 22, 2017
It doesn’t mask murderous intentions with a calming voice like HAL of “2001: A Space Odyssey.” When AI is branded as “efficiency” or “convenience” as opposed to “artificial intelligence,” the barrier to adoption will likely drop, said Kaplan. It’s not a beautiful but cunning killer like Ava of “Ex Machina.”.
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