How To Drive Success In A Digital 3.0 World
PYMNTS
JULY 13, 2020
In 1979, psychologists Daniel Kahneman and Amos Tversky developed the Prospect Theory , one of the foundations of behavioral economics for which they would win the Nobel Prize in 2002. Back in March, the consumers who were already living their lives in a digital-mostly world simply shifted more of their activities online.
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