The Buyers: Generation Zās Shopping Preferences
PYMNTS
JULY 7, 2017
Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. It also found that while 50 percent of this group makes online purchases, 60 percent visit malls once a month with the intention of buying an item. Get ready, retailers.
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