Cereal Makers Aim To Move From Sweet Tooth To Healthy Profit
PYMNTS
FEBRUARY 18, 2020
So get ready for quirky marketing, quirkier products, retro strategies and decidedly futuristic pricing as the business contends with a downturn. cereal market has lagged recently, with a slight uptick in 2019. Nutritional content is a primary concern for new product development in mature markets such as North America and Europe.
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