2004 Branding social media 
PYMNTS
JANUARY 14, 2020
Kate Johnson, Visa’s vice president of global sponsorship marketing, was an American rower who won the silver medal in the 2004 Olympic Games in Athens. There’s also a course on how to build a social media brand in front of the games. Johnson started her athletic career at 15, and she was a member of nine U.S.
PYMNTS
DECEMBER 30, 2016
Founded in 2004, retail innovator Shopify offers a cloud-based, multichannel commerce platform that enables merchants to put the customer at the center by transacting with them across any of the channels they want to transact in. Social media as a channel has recently become the most talked about. How do you sell on Facebook?
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PYMNTS
JULY 9, 2018
When J.Crew notched 1 percent same-store sales growth last month, it was a cause for celebration – particularly for a brand that has been somewhat stalled for the last several years. Once ascendant among young working professionals, the brand has boosted its efforts to keep up with the times. Crew since its glory days back in 2004.
PYMNTS
SEPTEMBER 8, 2018
But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. Nike’s stock fell 4 percent on the news, but it enjoyed hundreds of millions in free media coverage.
PYMNTS
APRIL 15, 2016
In 2004, documentarian Morgan Spurlock released “Super Size Me.” Brands subsidiary? ” Four years later, “Food, Inc.” ” hit the silver screen. It’s a logical conclusion: If consumers want to eat healthy, they now know not to seek out fast food in the first place.
PYMNTS
MAY 4, 2019
Digital innovation is keeping brands competitive — but really standing out requires an additional level of outside-the-box thinking. With the pervasive nature of social media, there is so much pressure to appear happy and perfect. Just as everybody has a drive-thru, so too does everybody have an order-ahead feature these days.
PYMNTS
APRIL 27, 2016
Crew opened the door on this with its bridal line in 2004 — and eventual store connect boutiques and eCommerce shops — of late the marketplace has gotten much more active with H&M, ModCloth, Amazon and ASOS all pushing their cheaper, faster and “off-the rack” wedding dress into the marketplace.
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