Remove 2004 Remove Branding Remove social media
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Visa, Olympics Team Up For Athlete Financial Literacy Courses

PYMNTS

Kate Johnson, Visa’s vice president of global sponsorship marketing, was an American rower who won the silver medal in the 2004 Olympic Games in Athens. There’s also a course on how to build a social media brand in front of the games. Johnson started her athletic career at 15, and she was a member of nine U.S.

Course 130
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How Madewell Is Growing Up, And Reshaping Its Parent Firm

PYMNTS

When J.Crew notched 1 percent same-store sales growth last month, it was a cause for celebration – particularly for a brand that has been somewhat stalled for the last several years. Once ascendant among young working professionals, the brand has boosted its efforts to keep up with the times. Crew since its glory days back in 2004.

Branding 100
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Shopify’s Grand Retail Experiment

PYMNTS

Founded in 2004, retail innovator Shopify offers a cloud-based, multichannel commerce platform that enables merchants to put the customer at the center by transacting with them across any of the channels they want to transact in. Social media as a channel has recently become the most talked about. How do you sell on Facebook?

Retail 130
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The Kaepernick Controversy And Nike’s High-Risk Strategy

PYMNTS

But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. Nike’s stock fell 4 percent on the news, but it enjoyed hundreds of millions in free media coverage.

Strategy 127
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Auld Lang Syne and Social Media

Social Assurance

In this social media-driven world, just what is long long ago? What is important for social media marketers is the habits they form. Your brand needs to update photos regularly. Tip: Make sure you address multiple platforms with your social strategy. Facebook Launched, February, 2004.

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Taco Bell Embraces Fast Food’s New Decadent Reality

PYMNTS

In 2004, documentarian Morgan Spurlock released “Super Size Me.” Brands subsidiary? ” Four years later, “Food, Inc.” ” hit the silver screen. It’s a logical conclusion: If consumers want to eat healthy, they now know not to seek out fast food in the first place.

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When QSRs Think Really Outside The Box In The Innovation Race

PYMNTS

Digital innovation is keeping brands competitive — but really standing out requires an additional level of outside-the-box thinking. With the pervasive nature of social media, there is so much pressure to appear happy and perfect. Just as everybody has a drive-thru, so too does everybody have an order-ahead feature these days.