CB Insights

OCTOBER 29, 2018

For Google’s part, it kept releasing its own branded phones under the Nexus brand, partnering with Samsung, Asus, and LG to manufacture these devices, and further eroding the value of the Motorola acquisition. When you’re a powerhouse brand, it can be hard to see that the times are changing. Sears and Kmart.

Google 76

Google Software Company Innovation 76

PYMNTS

APRIL 15, 2016

In 2004, documentarian Morgan Spurlock released “Super Size Me.” Brands subsidiary? ” Four years later, “Food, Inc.” ” hit the silver screen. It’s a logical conclusion: If consumers want to eat healthy, they now know not to seek out fast food in the first place.

social media 100

social media Millennials Branding California 100

PYMNTS

SEPTEMBER 8, 2018

But this week, his new multi-year contract gives him a coveted spot as a headliner on one of Nike’s “Just Do It” ad campaigns, as well as a branded line of Kaepernick shoes and apparel. Nike’s stock fell 4 percent on the news, but it enjoyed hundreds of millions in free media coverage.

Strategy 127

Strategy Branding social media Video 127

PYMNTS

JANUARY 19, 2019

And it was very expensive: $2,000 was the average price, but it really couldn’t replace a computer, relegating it quickly to category of niche products – and one that had almost disappeared entirely from the market by 2004. Now if it could just get all of those backorders filled. The Famicom Console.

Video 152

Video Los Angeles System United States 152

CB Insights

JUNE 6, 2019

The marketplace blended crowdsourcing and social media to create hype around new inventions; help inventors find partners, funding, and manufacturing resources; and sell their gadgets to major nationwide retailers such as Home Depot and Target. — Ben Kaufman, founder, Quirky. This would be Munchery’s downfall.

Apple 78

Apple Branding Google Company 78

PYMNTS

MARCH 17, 2020

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146

Branding Kansas City social media Kansas 146

PYMNTS

APRIL 4, 2016

The Ad Age story notes that it will also be supported by TV advertising, social media efforts and a summer-long “experiential” tour. The app will also allow users to record a 15-second “digital lip-sync video” that can be shared on social media using the hashtag #ShareaCoke, the brand told Ad Age.

social media 100

social media Millennials New York Branding 100

PYMNTS

MARCH 19, 2018

That Apple uses its closed ecosystem and the power of its brand to disadvantage others by denying access or imposing frictions on competing services like Spotify. In 2004 in the U.S., percent of the population had a landline phone; today, only 45 percent of Americans do.

Google 148

Google Apple Retail Millennials 148

CB Insights

MAY 1, 2018

Product innovation is one way that large corporations stay competitive in a rapidly changing marketplace, but it doesn’t always work out when big brands attempt innovation. While still in operation, Google+ is hardly anybody’s favorite social network. SPOT Watches, Microsoft (2004). Crystal Pepsi, Pepsi (1992).

Innovation 78

Innovation Google Apple Video 78

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78