2004 Marketing Automation social media 
William Mills
APRIL 27, 2017
Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc or on Google+ ^SR .
Fintech Labs Insights
APRIL 30, 2015
Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. Whodini helps merchants engage customers using social media marketing, reaching loyal customers with targeted offers. Founded: 2004. Why it’s great.
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