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Investors have remained skeptical that the marketplace business model touted in 2006 is sustainable. All-digital, all-tech lending platforms that could deliver better userexperiences and faster credit decisioning would become the new normal and take share from banks who were too big and cost-laden to keep — or catch — up.
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Build a better customer experience: How to build an end-to-end brand. The 28,000+ subscriber community of obsessives that has fueled Soylent’s growth. It can also help create a community — having a central, known figure to rally around can make it easier to reach people and build a conversation.
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