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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent. The statistics don’t lie.

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Does bigger mean more efficient?

Abrigo

Being better equipped to meet regulatory demand comes to mind amidst other advantages: marquee clients, specialized positions, brand recognition, etc. He pulled numbers from both 2007 and 2014 to elucidate differences in asset categories at present, as well as how they compare over time.

Meeting 207
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For Better Or Worse, Customer Service IS The Brand

PYMNTS

A good product at a good price: that used to be the recipe for a good brand. Brand value. Customer service is one of Amazon’s top bragging rights, and in the future, it’s going to have to be a strength for every successful brand — at least, that’s what Applause CEO Doron Reuveni thinks. Mobile payments volume in the U.S.

Branding 127
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No Candy: Godiva To Close US Stores

PYMNTS

We will continue to extend our reach and leverage an omnichannel approach to deliver on our beloved brand, maintaining a strong connection with our fans and ensuring our premium chocolates are more available and accessible to our global consumers,” Afridi said in a prepared statement at the time. Yildiz bought Godiva from Campbell’s Soup Co.

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An interview with Tom Blomfield, co-founder of Monzo

Chris Skinner

11:FS CEO David Brear talks to him about why ‘Monzonauts’ are so crazy devoted to the brand. [You At university I started a company that went onto Y Combinator in 2007, but I had to leave at that time. After studying law at Oxford, he went back to business and is now Co-Founder and CEO of digital bank Monzo.

Study 283
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The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand

PYMNTS

One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. The problem, it turned out, was that in 2007 when this project was first lifting off the ground, regulations in most states made this model basically illegal.

Branding 108
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The Sweet Side Of Building A Luxury eCommerce Brand

PYMNTS

Interestingly, as the brand evolved, according to O’Neill, the real driver of what is offered on their site — and their few physical stores — are the flavors making the social media waves. While the success of the rosé-infused gummy bears was impressive and explosive, it was not a one-time experience for the brand.

Branding 101