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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent. The statistics don’t lie.

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For Better Or Worse, Customer Service IS The Brand

PYMNTS

A good product at a good price: that used to be the recipe for a good brand. Brand value. Customer service is one of Amazon’s top bragging rights, and in the future, it’s going to have to be a strength for every successful brand — at least, that’s what Applause CEO Doron Reuveni thinks. Mobile payments volume in the U.S.

Branding 127
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The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand

PYMNTS

One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. The eventual product that went to market — Supergoop — grew from Thaggard’s early names for the product samples she was always looking at: goop.

Branding 108
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The Sweet Side Of Building A Luxury eCommerce Brand

PYMNTS

It was the realization that candy was mostly marketed for kids, but adults want sweets too and a sweet experience all their own. Interestingly, as the brand evolved, according to O’Neill, the real driver of what is offered on their site — and their few physical stores — are the flavors making the social media waves.

Branding 101
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Why The Avon Lady Is Learning To Knock On Digital Doors

PYMNTS

Though Avon in some ways the great-grandfather of every direct-to-consumer brand out there today, when the company got its start in 1836 the original goal wasn’t even to sell cosmetics or beauty products at all. In 1929 the firm officially switched its name and branding to Avon — and the rest, as they say, is history.

Branding 159
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How To Create A Multichannel Market For Custom Men’s Clothes

PYMNTS

In 2007 Kyle Vucko and Heikal Gani weren’t looking to disrupt the world of men’s fashion, change how people buy their custom-made clothing or to be lauded as creative force being one of “ new web’s most promising startups.” But Indochino is also a very different brand than it was in its dorm room founding days.

How To 101
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Domino’s Mobile Order-Ahead 2.0: How Voice, 5G Can Deliver

PYMNTS

This emphasis on mobile order-ahead didn’t come out of left field, according to Domino’s VP of Global eCommerce and Digital Marketing Christopher Thomas-Moore. Domino’s took its first digital ordering step by introducing a delivery feature on its website in 2007. Leading the Mobile Ordering Charge . million in 2019.

Mobile 145