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The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. According to Forrester, brands face a 50 percent higher revenue risk in 2017.
From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. Seems like a pretty straightforward application of marketingautomation and predictive marketing. Again, another great UI show how a loan officer can work faster creating a better customer experience.
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