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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent. The statistics don’t lie.

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No Candy: Godiva To Close US Stores

PYMNTS

retail presence in recent decades, is reversing course and closing all its North American brick-and-mortar locations, according to numerous online news sources citing a company statement. in 2007 for $850 million, according to Bloomberg. Godiva, the maker of high-end chocolates that significantly expanded its U.S.

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For Better Or Worse, Customer Service IS The Brand

PYMNTS

A good product at a good price: that used to be the recipe for a good brand. Brand value. Customer service is one of Amazon’s top bragging rights, and in the future, it’s going to have to be a strength for every successful brand — at least, that’s what Applause CEO Doron Reuveni thinks. Mobile payments volume in the U.S.

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Amazon Versus Walmart: The Epic Online Apparel Battle

PYMNTS

The battle is on for dominance in online apparel, and Amazon is closing in on $30 billion in gross apparel and footwear sales that could put it in the lead ahead of long-time market leader Walmart. Along with the growth of Prime and web traffic, well-known brands have joined Amazon’s platform, such as Chico’s FAS.

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The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand

PYMNTS

One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. The problem, it turned out, was that in 2007 when this project was first lifting off the ground, regulations in most states made this model basically illegal.

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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

PYMNTS

The 2013 holiday season then began to show signs of the shift to online and digital, and away from brick-and-mortar retail. But those same shoppers didn’t shift their spend to those stores online. A far less desirable option for consumers is to pick up items ordered online in the store. The gap between the department store’s 3.3

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Flipkart Raises $1.2B On $24.9B Valuation From Walmart-Led Investors

PYMNTS

“We will continue innovating to bring the next 200 million Indian shoppers online.”. million in Arvind Fashions’ new subsidiary, Arvind Youth Brands, to expand its reach in India’s fashion market. Flipkart, which was founded in 2007, recently exceeded 1.5 The company recently invested $34.6