The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand
PYMNTS
JULY 23, 2019
One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. The problem, it turned out, was that in 2007 when this project was first lifting off the ground, regulations in most states made this model basically illegal.
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