Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

social media 332

social media Google Branding Training 332

PYMNTS

DECEMBER 10, 2018

The year is 2007. Capital One made the headlines then – a genius move, many called it at that time, for an issuer that lacked demand in deposit accounts and had no other way to provide a debit-like offering that would make their brand sticky to consumers. There’s only one problem. 2018: Same Song, Different Verse.

Branding 184

Branding Cards Payments New Jersey 184

PYMNTS

JANUARY 14, 2019

Amazon started with zero customers, zero brand awareness and a very ugly website with a clunky user experience, by today’s standards. And it did so via a channel that was not at all conducive to a digital shopping experience. Not exactly a great user experience. I guess every sad story needs a bad guy.

Retail 198

Retail Online Mobile Data 198

PYMNTS

JUNE 29, 2017

That is how the world first met the iPhone a little over ten years ago in January 2007, when Steve Jobs took to the stage to announce Apple’s latest and greatest innovation. And on June 29, 2007, we finally got it. Melissa Lowry, VP of Brand and Marketing, Early Warning. These are not three separate devices. This is one device.

Apple 150

Apple Mobile Innovation social media 150

PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. According to Forrester, brands face a 50 percent higher revenue risk in 2017. Brands must either disrupt or be disrupted. . — as if they were on a social network.

Branding 103

Branding Community Survey Data 103

CB Insights

OCTOBER 10, 2017

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. At the time of acquisition, it had 700,000 users and had processed about $12 billion in transactions since its launch in 2013. It can burden users with excessive information and friction that ruins the user experience.

Tools 78

Tools Millennials US Maine 78

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company.”.

San Francisco 12

San Francisco Utah User Experience New York 12