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Née “Think Passenger” in 2007, the company continued to build out its Fast User Engagement and Listening (FUEL) community platform until it eventually changed its name to FUEL CYCLE this year to better reflect its mission: giving clients x-ray vision into customers and their journeys. Brands must either disrupt or be disrupted.
From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. Seems like a pretty straightforward application of marketingautomation and predictive marketing. Again, another great UI show how a loan officer can work faster creating a better customer experience.
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