Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever
Perficient
NOVEMBER 3, 2020
Here are some statistics to back up this social proof: 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18% since 2007. 40% of people say they have purchased a product online after seeing it used by an Influencer.
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