2008 Branding Leadership 
Jeff For Banks
OCTOBER 4, 2011
If bankers tell me their institution has a superior brand, I want to know what that means. Too often I am told that the FI has a superior brand because customers come up to senior executives and board members on the street and tell them so. Is this our perception of brand leadership? Brand, brand, and brand.
PYMNTS
FEBRUARY 26, 2020
Haythornthwaite has served as chairman since May 2006 and Banga has served as CEO since 2008 — when he took over the helm shortly after the onset of the financial crisis. Mastercard , like most consumer credit connected brands, was hit hard in the early days of the Great Recession.
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PYMNTS
JULY 13, 2018
Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.
PYMNTS
JULY 3, 2018
With the completion of the deal, PayPal said it and Synchrony have extended their co-branded consumer credit card program agreement to make Synchrony the exclusive issuer of PayPal’s consumer financing program online in the U.S. PayPal and Synchrony have been partners since 2004 when they teamed up to offer a PayPal-branded credit card.
NCR
APRIL 30, 2018
Since the global financial crisis in 2008 the profitability and reputation of banks has been under pressure. Those that get their plans right and make the most efficient use of resources are the most likely to achieve digital leadership and prepare their business for the future. Image: metamorworks via iStock.
CB Insights
OCTOBER 29, 2018
For Google’s part, it kept releasing its own branded phones under the Nexus brand, partnering with Samsung, Asus, and LG to manufacture these devices, and further eroding the value of the Motorola acquisition. Date: Sep 29, 2008. Date: July 1, 2008. Date: April 15, 2008. Arby’s and Wendy’s. Price: $2.34B.
PYMNTS
MAY 25, 2016
The firm at the time of its IPO may not have had profits, but it did have 54 million active members on its site globally (up from 1 million members when it started in 2008). But hopes remained high for much of Etsy’s early public run. Etsy was also home to 1.4 million active sellers and 19.8 and around the world.
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