2008 Branding Millennials 
PYMNTS
DECEMBER 19, 2016
While they enjoy many FinTech innovations, most millennials don’t have a snowball’s chance of earning more than their parents — ever. It’s one thing for the millennial offspring of the billionaire hedge-fund scions to fall short of making a billion because they only manage to pull down $760 million a year. It’s a fact. population.
PYMNTS
JULY 18, 2016
This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.
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PYMNTS
AUGUST 11, 2017
Following the 2008 recession, most consumers expectedly shied away from making purchases on ultra fancy or expensive items in favor of keeping their financial heads above water. This is evident with China’s JD.com snapping up luxury brand marketplace Farfetch for a cool $397 million this summer. Luxury isn’t what it used to be.
PYMNTS
APRIL 9, 2018
It’s a movement that’s been gaining momentum since the recession in 2008. There are resellers like thredUP and Poshmark that move a wide range of brands that are still in good condition, while others such as TheRealReal sell only luxury brands. Another draw is the allure of constant new arrivals and brands.
PYMNTS
JANUARY 10, 2018
When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’
CB Insights
SEPTEMBER 10, 2019
While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.
PYMNTS
FEBRUARY 21, 2020
“We are excited by the crossover of both our existing NYC customers and an international audience that may not have the exposure to the brands that we currently showcase.”. The ultra-high-end spa launched a new retail brand last week called Sway. It is unashamedly aimed at millennials. Then there’s Spavia. Since the U.S.
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