Rise of the “super-app”: Opportunity or threat?
Accenture
DECEMBER 21, 2021
Back in 2009, Apple coined the catchy phrase, “there’s an app for that.” Since then, apps (single-use apps, that is) have multiplied exponentially and become part of everyday life for most people. But a new breed of app is on the rise, and it’s threatening to consolidate power and market share. The “super-app” is becoming….
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