How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand
PYMNTS
OCTOBER 10, 2018
Charnas, based on a tip from her sister, decided to start a fashion blog in 2009. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. The brand still does one-off partnerships, but they are much more selective in how they choose them.
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