Decoupled Debit — Again?
PYMNTS
DECEMBER 10, 2018
Capital One made the headlines then – a genius move, many called it at that time, for an issuer that lacked demand in deposit accounts and had no other way to provide a debit-like offering that would make their brand sticky to consumers. Just like 2010, with the launch of ISIS, aka Softcard , and its merchant-friendly mobile payments scheme.
Let's personalize your content