article thumbnail

Survey: Teens Slated To Spend Lowest Amount Since 2011

PYMNTS

New data has found that American teens are estimated to spend $2,371 per year — the lowest level for the age group since the fall of 2011. 7 preferred apparel brand. Within footwear, Crocs also achieved a new survey record as the 7th preferred footwear brand.”. states, with an average age of 15.8

Survey 100
article thumbnail

How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Diesel USA Plans To Restore Brand Through Bankruptcy

PYMNTS

Diesel Chief Restructuring Officer Mark Samson said in court papers, according to the news outlet, “The new management team has formulated a new strategic path over the next three years to restore the Diesel brand in the U.S., return the [company] to its prerecession profitability, ensure its ability to continue operating in the U.S.,

Branding 118
article thumbnail

Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

article thumbnail

How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. When one teenaged customer wrote to the brand to complain about his beloved Chubbies shorts, which had been pilfered from his locker by a local bully, Chubbies sprang into action.

Branding 107
article thumbnail

The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
article thumbnail

The Little Lingerie Brand That Could

PYMNTS

Does this online brand have a chance at overtaking Victoria’s Secret? Adore Me burst on the e-scene (as it were) in 2011, founded by Morgan Hermand-Waiche. s Top 5,000 list in 2015 overall and took the number two ranking for top retail brands. Experts are starting to say yes. price point. “The response was overwhelming.

Branding 100