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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.

Branding 131
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Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. inch inseam has been making a comeback in middle market retailers.

Branding 107
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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The Little Lingerie Brand That Could

PYMNTS

Does this online brand have a chance at overtaking Victoria’s Secret? Adore Me burst on the e-scene (as it were) in 2011, founded by Morgan Hermand-Waiche. In 2015, the company brought in an estimated $43 million, making Victoria’s Secret’s 62 percent market share seem catchable. Experts are starting to say yes. price point.

Branding 100
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Yotpo Joins UPS eCommerce Tech Program For SMBs

PYMNTS

Yotpo, the New York-based eCommerce marketing platform, has been selected as a partner by the UPS Customer Technology Program ( CTP ) that promises to provide small and medium-sized businesses (SMBs) with access to customer reviews, visual marketing, loyalty and referrals, the company announced. Terms of the deal were not disclosed.

Atlanta 160
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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.

Branding 101