How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
PYMNTS
DECEMBER 5, 2019
If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. Festival and club clothes comprised a rather niche market in 2011 when the brand first began advertising their products.
Let's personalize your content