PYMNTS

NOVEMBER 28, 2016

Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. Brand ambassadors are not the same as independent experts — and to act otherwise is misleading.

Branding 100

Branding Millennials social media Marketing 100

PYMNTS

MARCH 8, 2019

When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. On top of razors, toothpaste and cologne, the brand will now offer deodorant sticks and wipes. Same quality, but 90 percent less expensive. “We

Branding 115

Branding Millennials Video Innovation 115

PYMNTS

MAY 25, 2018

Following the quarterly check-in with parent firm L Brands , which also owns Bath & Body Works and the youth-oriented PINK lingerie brand, the reviews have not been kind. L Brands slashed its earnings estimates by 8 percent. For fiscal 2018, L Brands now expects earnings per share to fall within a range of $2.70

Branding 108

Branding Retail Cards Online 108

PYMNTS

AUGUST 11, 2016

A proposition back in 2011 to close a loophole that enables drug cartels to move large sums of money across boarders using prepaid cards has been delayed but is not dead. The biggest growth from the industry is coming from millennials who already have a bank account and checking account. According to a report by Reuters , the U.S.

Cards 100

Cards Millennials Industry Tools 100

PYMNTS

JUNE 27, 2017

When Birchbox began offering men’s subscriptions in 2011, it was an idea small enough to almost be considered a throw-away. was a limited collection of products on offer as a special during the 2011 holiday shopping season. Birchbox Man version 1.0 Just this week, men’s grooming start-up Oars + Alps bagged $1.3

Millennials 116

Millennials Marketing Capital Branding 116

Jeff For Banks

MARCH 3, 2018

That's what I thought about while reading a recent Financial Brand post about Innovation in Banking: Killer Ideas? How do we balance strategic direction, customer demand, and the futurist or wildly over-caffeinated millennial that tells us we have to implement every shiny new object or we'll die? or Idea Killers? Thanks Napster!"

Apple 64

Apple Millennials Massachusetts FDIC 64

PYMNTS

SEPTEMBER 14, 2016

Is John Lennon a brand? Millennials don’t seem to be feeling Banana Republic any longer, according to a study by RBC Capital Markets. Forty-eight percent of millennials polled said they disliked the chain, compared to only 22 percent who said they liked it.

Los Angeles 100

Los Angeles Apple Millennials Retail 100

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

MARCH 26, 2019

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.

Millennials 78

Millennials Industry Trends Branding 78

CB Insights

JANUARY 5, 2018

Driven by Lore, Walmart acquired e-commerce platform Shoebuy in January 2017, followed by outdoor apparel retailer Moosejaw in February, womenswear site Modcloth in March, direct-to-consumer premium menswear brand Bonobos in June, and last-mile delivery startup Parcel in September. Crew’s Madewell brand. E-commerce.

Company 57

Company Branding Millennials Retail 57

CB Insights

OCTOBER 6, 2017

However, Foxconn has fallen short of its 2011 forecast of installing 1 million robots in its factories in 3 years. At risk is an estimated $36T that is projected to be passed from the Baby Boomers to millennials by 2061. In some of the occupations below, there are also technological challenges to overcome. Retail salespersons.

Software 69

Software Industry Retail United States 69

PYMNTS

DECEMBER 11, 2017

That might not be a crazy assumption: Reports from Nielsen reveal that television viewership by that demographic has declined more than 40 percent since 2010 and is off 11 percent year over year for the older half of millennials aged 25 to 34.

Millennials 109

Millennials Video Maine Operations 109

PYMNTS

JANUARY 7, 2019

For bridge millennials, those consumers between the ages of 30 and 40 who are the first generation of connected consumers with spending power, those percentages are even higher: 31 percent own a voice-activated device, 55 percent of whom used it to make a commerce purchase in the week we asked them to report on their purchasing experiences.

Mobile 205

Mobile Innovation Apple Study 205

CB Insights

MARCH 2, 2018

Amazon is focused on globilizing its branded Marketplace, and will spend billions of dollars over the next decade to bring its model of low prices, vast selection, and fast delivery to the world. Millennials account for one-third of India’s population. The app has between 1M and 5M downloads on the Google Play store.

Regional 68

Regional Retail Marketing Online 68