Remove 2011 Remove Branding Remove Millennials
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Can Millennials Revive Call Center Commerce?

PYMNTS

Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. Larger Changes.

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Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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From Investing To Budgeting, How Millennials Are Disrupting Personal Finance

CB Insights

While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.

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SoFi Attracts Big Name In Latest Funding Round

PYMNTS

The company teamed up with Coinbase for a zero-fee branded cryptocurrency trading platform, and there are plans for a credit card by the end of the year. The company began in 2011 and originally focused on student loan financing for millennials , but has since expanded into personal and mortgage loans.

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Kellogg’s Breakfast Council Gaffe

PYMNTS

Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. Brand ambassadors are not the same as independent experts — and to act otherwise is misleading.

Branding 100
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Physical Retail Looks For New Life This Holiday Season

PYMNTS

Both of those demographics surprisingly beat out millennials, at 53 percent, and Gen Z, at 46 percent. Meanwhile, as traditional mall merchants go under, online brands are expanding into brick-and-mortar, the New York Post reported. Baby boomers were the second most likely to shop online and have goods shipped home, at 56 percent.

Retail 131