Chinese Millennials May Save Luxury Brands
PYMNTS
JANUARY 18, 2018
Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. Capitalizing on the trend, French fashion retailer Louis Vuitton , part of LVMH , launched an eCommerce website in China in 2017.
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