PYMNTS

DECEMBER 5, 2019

But that is exactly where husband-and-wife entrepreneurial team Shaudi Lynn (aka DJ Shoddy Lynn) and Bobby Farahi started when creating Dolls Kill in 2011. The brand has been well-known among Generation Z and millennial consumers for several years – particularly those into the clubbing and music festival scene.

Branding 131

Branding Los Angeles San Francisco Capital 131

PYMNTS

NOVEMBER 28, 2016

In session from 2011 until May 2016, the Breakfast Council was a group of allegedly independent nutrition experts that worked with Kellogg’s to bring consumers healthy breakfast cereal options. The experts were reportedly paid an average of $13,000 annually to engage in “nutrition influencer outreach” on social media or with colleagues.

Branding 100

Branding Millennials social media Marketing 100

CB Insights

JANUARY 5, 2018

Select investors: General Catalyst, Collaborative Fund, Forerunner Ventures, Mickey Drexler, Gwenyth Paltrow, Burch Creative Capital. Everlane raised seed funding in 2011, but has been revenue-funded since. Select investors: Comcast Ventures, True Ventures, Norwest Venture Partners, First Round Capital. Outdoor Voices.

Company 57

Company Branding Millennials Retail 57

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

OCTOBER 23, 2018

Barington Capital pressured Avon CEO to step down. Activist investor Barington Capital drove out Avon CEO Sheri McCoy in 2017, and in Mar’2018 Avon agreed to add Barington Capital’s CEO to its board of directors. Chobani became the top-selling yogurt in the US in 2011 , only four years after its launch.

Branding 73

Branding Industry Retail Strategy 73