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The History Behind Google’s Page Experience Signal and Where It May Be Going Next

Perficient

The user experience on landing pages was less of a concern. According to Google engineer Paul Haahr, this was caused by Google’s self-evaluation query-relevance scores getting better, even as users increasingly complained about the quality of the search results.

Google 309
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Nordstrom Brings On Former Amazon Exec

PYMNTS

“Kumar’s extensive experience in strategy, product development and delivering technology solutions that support a great user experience, as well as his passion for the customer, will be invaluable.”

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

These contemporary banks are being built on cognitive computing, which became known in 2011 when IBM’s Watson computer defeated the top human contestants on the televised quiz show, Jeopardy. A number of industry leading banks are transforming to address the challenges. These banks are deploying advanced technology and becoming cognitive.

Marketing 156
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Hollywood’s Newest Special Effect, Digital Banking?

PYMNTS

Sagar won Academy Awards in 2010 and 2011 in the field of scientific engineering for his accomplishments with facial motion technology. Branding the Nadia avatar as a “trainee” helps the agency convey to users that the program is still learning how to interact in an emotionally intelligent manner.

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Data Enablers: Unbxd, Enhanced eCommerce Search

PYMNTS

The Mountain View-based company was founded by entrepreneurs Sondur and Prashant Kumar in 2011. They found that no one was addressing what happens when users are on a merchant’s site. “We When we set out to create Unbxd, our objective was to improve the user experience on eCommerce websites,” said Sondur.

Data 100
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OfferUp And Building A Better Goods Swap

PYMNTS

There was, of course, the internet’s go-to solution for unwanted things — Craigslist — but Huzar was looking for a cleaner user experience and a process that was a bit more organized. He thought he could probably build that experience, then spent about five years trying to convince himself not to.

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AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C

PYMNTS

AppsFlyer, founded in Tel Aviv, Israel back in 2011, began with a goal to enable companies looking to break into the burgeoning mobile application space to effectively measure return on investment and marketing attribution, said Vice President of Sales Sunil Bhagwan. There was a time, however, before mobile apps were everywhere.

Mobile 108